📌Overview

• Grant Digital partnered with Shakewell to create a suite of founder-led content for both paid and organic — blending lifestyle, humor, and clean-ingredient education to strengthen brand trust and performance across platforms.

🎥What We Created

👉Founder FOCUSED Ads

• Produced a series of founder-led short-form ads for both organic and paid use, highlighting the brand’s personality, values, and product benefits through platform-native creative.

👉 Cooking Series

• Developed and produced a lighthearted cooking mini-series featuring Anya guiding Luke through meals he wanted to prepare for his wife after giving birth. Designed to highlight cofounder chemistry and deepen community connection.

👉 “SHAKE FROM SCRATCH” CONTENT

• Shot a piece showing Shakewell being made from scratch — featuring fresh liquid whey and Anya’s background as a cheesemaker to build trust and transparency.

Our Role

Creative direction • Production • Editing • Cross-platform content development

📈Impact

• Strengthened Shakewell’s founder presence, expanded the brand’s paid creative pipeline, and delivered personality-driven content that improved engagement and trust across platforms.