CHEF ANYA

📌OVERVIEW

Grant Digital partnered with Chef Anya to build a high-performing content ecosystem that combined culinary craft, outdoor adventure, and homestead techniques — establishing a consistent visual identity and accelerating cross-platform growth.

🎥WHAT WE CREATED

🍳 OUTDOOR & HOMESTEAD COOKING SERIES

• Produced recurring content covering open-fire cooking, ingredient prep, and technique-driven sequences in a cinematic, documentary-inspired style.
• Shot across boats, grills, gardens, and home kitchens to build an authentic, recognizable visual world.

🎣 BOAT-TO-TABLE FEATURES

• Captured fishing trips, butchery, and full catch-to-cook storytelling.
• Highlighted Anya’s sourcing philosophy, craftsmanship, and culinary authority.

🥛 SEASONAL + SPECIALTY CONTENT

• Developed evergreen videos around fermentation, canning, cheese, preservation, and seasonal produce — optimized for virality on IG & TikTok.

🧈 TASTING SERIES

• Executed a series focused on flavor exploration (e.g., butter, oils, etc.) designed to spark curiosity, audience engagement, and watch-time.

🙌 OUR ROLE

Creative Strategy • Content Systems Development • Production • Editing • Cross-Platform Optimization
Built the overarching content architecture for sustained growth, managed the pipeline, and executed end-to-end production across all formats.

📈 IMPACT

• Generated 10M+ total video views across IG & TikTok.
• Sustained 2M+ monthly views across IG & TT each.
• Grew Anya’s audience by 60K+ IG followers and 20K+ TikTok followers in 5 months.
• Strengthened positioning in the premium culinary space and drove inbound partnership interest from high-end food, lifestyle, and CPG brands.